
Tasting Trendies




Established in 2016, Tasting Trendies® aim to highlight the enjoyment of quality alcoholic beverage and love to share the joy of tasting different alcoholic beverage by organizing events.
A masterpiece of them in 2017 is Hong Kong Tasting Trendies® Sake Awards - the FIRST Sake competition in Hong Kong, followed by another masterpiece which is Tasting Trendies® Beer Inspector Certification Course.
They also do wine & food pairing dinners, craft beer tasting seminars, sake tasting. They believe food pairing is an art. An art with no boundary which can merge different food & beverages cultures in the World.
TASTING TRENDIES
品味潮人
Tomy sir, FONG Kai Chung
Co-Founder of TastingTrendies
Tomy FONG
Co-founder of Tasting Trendies
Mr Tomy Fong has spent over two decades in the wine business, continuously studying various alcoholic beverages categories, including not only wine but also Baijiu, Whisky, Sake, Plum Wine, and Craft Beer. He is an internationally renowned alcoholic beverages Judge. In 2016, he met his agent, Ms Kennie So, and co-founded the brand called "Tasting Trendies", promoting healthy tasting culture through tasting courses and alcoholic beverages-related events. In 2017, he was appointed as Recipe Creator & Brewing Affairs Director for "MiMi Beer." He is one of the few all-round alcoholic beverages experts in Hong Kong who not only understands the possesses extensive knowledge of various types of alcoholic beverages but also brewing. He is known by a media as a "3-in-1 all-round wine connoisseur." That same year, he and his agent founded Hong Kong's first sake competition, the "TTSA Hong Kong Taste Trendies Sake Awards." In 2018, they created the original "TTBI Beer Inspector Certification Course," bringing beer to the Hong Kong Management Association (HKMA). In 2019, they successfully developed the "Sweet Love Craft Roselle Wine." In 2024, they established the "TTSC Taste Trendies Spirits Challenges," with categories covering Whisky, Gin, Baijiu, and Tequila. He successfully transformed his hobby into a career, fulfilling his dream!
Tomy sir's extensive knowledge of alcohol and his well-known presence in the media and cultural circles led him to be invited by Joint Publishing to write Hong Kong's first book dedicated to craft beer, "Into the Craft Beer World." In 2023, he co-authored "100 Alcoholic Beverages" with Liz, and published "Baijiu: The Rising Trend" in 2025. He has been interviewed on television and radio programs, and in newspapers for various media outlets, including NowTV, TVB, Metro Finance, MetroInfo, Oriental Daily, Hong Kong Economic Journal, Hong Kong Economic Times, Hong Kong Commercial Daily, Ming Pao, Hong Kong 01, Eat Drink Man Woman, Sing Tao Daily, and Jessica Magazine.
Tomy is frequently invited by businesses to design and lead training courses for their executives and staff. He also shares his insights and serves as a lecturer at various large-scale events, including those hosted by the Hong Kong Trade Development Council, the Chinese Manufacturers' Association of Hong Kong, the Hong Kong Jockey Club, the Hong Kong Convention and Exhibition Centre, theme parks, shops at Hong Kong International Airport, five-star hotels, Michelin-starred restaurants, major retail chains, bar staff, financial institutions, and insurance companies. Alcoholic Beverages and food pairing is also a strength of the Tasting Trendies. Over the years, they have hosted or co-hosted over 50 alcoholic beverages and food pairing dinners, many of which are innovative and elevate the experience of both alcoholic beverages and food.
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The first form Hong Kong who “qualified” the CBC Chinese Baijiu Course Certificate (Advanced Level)
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The first BJCP International Beer Judge from Hong Kong has qualified as a “Certified” Judge
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Certified International Kikisake-shi from Sake Service Institute (SSI) of Japan
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Certified Whisky Ambassador from WA of UK
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of “Don Bellini-WAVE” lead-free crystal craft beer glass
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Wine Educator, Hong Kong Federation of Restaurants & Related Trades (HKFORT)
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The first Asian has been invited to be a Beer Judge at The London and South East Craft Brewing Competition in the UK
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The first Asian has been invited to be a Beer Judge at Barcelona Beer Challenge in Spain
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Has been invited to be a Beer Judge at the World Beer Awards in London, UK
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Has been invited to be a Beer Judge at the World Beer Cup in USA
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Beer Judge at Master Cup Finals 2020, China
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Beer Head Judge at Singapore Homebrew Charity Cup, 2016
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Judge of the 6th World Kikisake-shi Competition (Hong Kong Regional Preliminary Finals) by SSI